Postcard marketing refers to direct mail that uses postcards as the mailer format. Postcardshave a front and back design, and unlike stuffed mail you have to open, the mailer’s message is immediately present. The ultimate goal of your postcard design is to highlight your message to motivate your audience to take the next step in the purchasing process. Start with your headline: Make it big and bold, and contrast it against the background.
« Back to Glossary Index