A refreshed identity designed to simplify the company’s visual presence while connecting its story to energy and the local environment.
The project
The identity exploration combined references to energy, water, land and the yellowhammer to create a distinct mark with a story rooted in place.
The final system was designed to remain recognizable at small sizes while scaling into signage, collateral and future brand applications.
What the work demonstrates
The finished work reflects Mattgraphy’s approach: make the experience clear, keep the visual system intentional, and connect every creative decision to the way the final product will actually be used.
