Understand the language behind the work.

Design and development practices that make digital experiences usable by people with a broad range of abilities.

Artwork that extends beyond the final trim edge so printing reaches cleanly to the edge.

A reference system documenting how a brand should be presented consistently.

The connected visual and verbal system people recognize as a brand.

A prompt that clearly tells a person what action to take next.

A content management system that lets authorized users update site content without editing source code.

A subtractive color model using cyan, magenta, yellow and black inks for commercial printing.

The visible difference between elements used to create emphasis, separation or readability.

Printed guide marks showing where a piece should be trimmed to its final size.

Dots per inch, a measurement commonly used to describe printer output resolution.

An underlying alignment system used to organize content consistently.

The visual ordering of information so people can quickly understand what matters first, next and last.

The adjustment of space between individual letter pairs.

The vertical space between lines of text.

A realistic visual preview showing how a design may appear in its intended context.

A standardized spot-color matching system used to specify consistent production colors.

Pixels per inch, a measurement of pixel density in a digital or raster image context.

An interactive or semi-interactive model used to test a product flow before final development.

An image made from a fixed grid of pixels.

The amount of image detail available, commonly described in pixels or pixels per inch.

A design approach that adapts a website or application to different screen sizes.

An additive color model using red, green and blue light for screens and digital displays.

The inner zone where important content is kept away from trim and production tolerances.

A typeface category without the small finishing strokes found on serif letterforms.

A typeface category whose letterforms include small finishing strokes.

A structured view of the pages and relationships within a website.

The overall adjustment of spacing across a range of letters.

The final cut size of a printed piece after excess paper and bleed are removed.

The art and system of arranging type so written information is readable, useful and visually expressive.

The overall experience a person has while trying to accomplish something with a product or service.

The visual controls, layouts and interactive elements people use to operate a digital product.

Artwork built from mathematical paths that can scale without becoming pixelated.

The intentionally unoccupied space around and between elements in a composition.

A simplified layout used to plan structure and priority before final visual design.