A&D Farm Supply LLC — Logo Design
A farm-supply identity combining a livestock illustration, large A&D initials and a curved business-name descriptor.
Instagram archive · 2020
Project overview
A farm-supply identity combining a livestock illustration, large A&D initials and a curved business-name descriptor.
Visual direction
The circular emblem establishes the agricultural reference, while the oversized initials give the mark a strong horizontal foundation. Fine flourishes introduce a traditional character without obscuring the main name.
Design in context
The textured material mockup and monochrome variations explore the relationship between the illustrated detail and the logo’s overall silhouette.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.