Be Unique — Logo Design
A fashion identity centered on a flowing bU monogram and a clean Be Unique wordmark.
Instagram archive · 2019
Project overview
A fashion identity centered on a flowing bU monogram and a clean Be Unique wordmark.
Visual direction
The shared stroke between the letters creates a compact signature with a distinct visual rhythm. Black, white and deep red treatments keep the focus on shape, spacing and contrast.
Design in context
The apparel presentations show the monogram used prominently on clothing, allowing the logo’s letterforms to become the main graphic element.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.