Braids by Vera LLC — Logo Design
A hairstylist identity built around an elegant B monogram, a large Braids wordmark and a small By Vera LLC descriptor.
Instagram archive · 2021
Project overview
A hairstylist identity built around an elegant B monogram, a large Braids wordmark and a small By Vera LLC descriptor.
Visual direction
The initial uses sweeping curves to introduce a hair-like sense of movement. The larger serif lettering balances that flourish with a more formal typographic structure.
Design in context
Black, white and warm pink treatments show the same composition in contrasting settings, keeping the monogram and full business name consistently aligned.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.