City of Prichard — Visual Identity
A civic identity built around a star-led P monogram.
Design overview
A navy-and-gold identity for the City of Prichard, Alabama, pairing a distinctive P monogram with a circular civic seal.
Visual approach
The mark combines a rounded P with an upward-reaching star. The seal places the city name and “Since 1925” around that central symbol. Standalone monograms, one-color treatments and an icon format extend the same visual language across different sizes.
Project scope
Logo Design / Brand Identity.
Identity and application
The City of Prichard identity brings its symbol, lettering and contrast treatments into one connected visual system. The full artwork allows the proportions of the mark and the smaller supporting details to be considered together. Each version retains the same central design language, helping the name remain identifiable as the background or placement changes. This project focuses on logo design and brand identity, with any presentation mockups serving to illustrate scale and context.
