Cooper’s Craft — Mixology Event — Marketing Design
A spirits-event flyer introducing a Cooper’s Craft hands-on mixology experience through product photography and a clearly staged information hierarchy.
Instagram archive · 2020
Project overview
A spirits-event flyer introducing a Cooper’s Craft hands-on mixology experience through product photography and a clearly staged information hierarchy.
Visual direction
The brand name sits prominently above the event message. A dark information panel separates the invitation and practical details from the bottle imagery and portrait below.
Design in context
The warm paper-like background and dark blue accents connect the graphic elements, creating a composed promotional piece with a clear product focus.
Graphic design and visual communication
The layout brings typography, imagery and supporting information into a deliberate reading order. Scale and contrast establish the first message, while smaller text carries the details needed to understand the offering. This is the practical role of marketing design: connecting a recognizable visual style with a specific piece of communication. The full artwork is presented without cropping so the complete composition, including its information hierarchy and surrounding space, can be considered together.