Curvy N Petite — Logo Design
A fashion identity combining an illustrated woman with a red circular name panel and expressive white lettering.
Instagram archive · 2021
Project overview
A fashion identity combining an illustrated woman with a red circular name panel and expressive white lettering.
Visual direction
The figure establishes the tall edge of the composition, while the circle creates a broad background for the boutique name. Yellow and red give the design a lively, high-contrast palette.
Design in context
Small decorative marks add movement around the script without competing with the illustrated character or the main brand name.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.