CWJ Group LLC — Logo Design
An accounting and insurance identity combining rising geometric lines with a bold CWJ wordmark.
Instagram archive · 2019
Project overview
An accounting and insurance identity combining rising geometric lines with a bold CWJ wordmark.
Visual direction
The angular symbol suggests upward movement through a sequence of stepped bars and an arrow-like edge. Blue lettering gives the name visual weight, while the smaller business descriptor clarifies the offering.
Design in context
Green, white and blue variations retain the same proportions and establish a consistent relationship between the icon, initials and supporting text.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.