Epicurious Safari — Logo Design
A food-oriented wordmark concept combining the Epicurious name with a flowing Safari signature.
Instagram archive · 2018
Project overview
A food-oriented wordmark concept combining the Epicurious name with a flowing Safari signature.
Visual direction
The mixed lettering styles create a distinct hierarchy: the upper name provides a firm horizontal structure, while Safari adds a more expressive finish. A globe-like detail introduces the idea of discovery within the name.
Design in context
The light-background mark and food-photography presentation explore how the identity changes in context while preserving the same underlying typographic relationship.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.
