EyeStruck Boutique — Logo Design
A boutique identity built around a sweeping EyeStruck signature, an abstract flourish and a small Boutique descriptor.
Instagram archive · 2021
Project overview
A boutique identity built around a sweeping EyeStruck signature, an abstract flourish and a small Boutique descriptor.
Visual direction
The black lettering contrasts with a warm pink setting, allowing the long curved strokes to define the logo’s personality. The smaller descriptor keeps the brand category clear without competing with the signature.
Design in context
Shopping-bag mockups explore the mark in a retail environment and demonstrate how the flowing wordmark occupies a broad packaging surface.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.