Fukc Off Friday’s — Logo Design
A venue identity built around a smiling illustrated face, oversized initials and a deliberately irreverent name.
Instagram archive · 2020
Project overview
A venue identity built around a smiling illustrated face, oversized initials and a deliberately irreverent name.
Visual direction
Yellow and black provide immediate contrast. The character’s hands grip the large F forms on either side, connecting the illustration and lettering into a single recognizable silhouette.
Design in context
Curved text frames the character above and below, producing a compact badge with a playful, outspoken personality.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.