Healing Essence Wellness — Logo Design
A wellness identity combining a butterfly illustration with the HEW initials and the full Healing Essence Wellness name.
Instagram archive · 2021
Project overview
A wellness identity combining a butterfly illustration with the HEW initials and the full Healing Essence Wellness name.
Visual direction
The wings carry a rich multicolor treatment in the main version, while black-and-white alternatives emphasize the underlying linework. Tall initials provide a stable typographic anchor beside the more organic symbol.
Design in context
The smaller name and supporting line complete a clear hierarchy, allowing the butterfly and HEW abbreviation to work together as the primary identity.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.