Jalston Fowler — Marketing Design
A pair of football poster designs celebrating Jalston Fowler through layered sports imagery and strong jersey-number graphics.
Instagram archive · 2017
Project overview
A pair of football poster designs celebrating Jalston Fowler through layered sports imagery and strong jersey-number graphics.
Visual direction
Action photography, red-and-white team colors and bold geometric framing create the pace of a game-day graphic. One composition emphasizes a large portrait; the other builds the design around the number 45 and the “Diesel Fuel Only” line.
Design in context
The two versions show how a player’s identity can remain recognizable while the composition changes between a portrait-led poster and a collage.
Graphic design and visual communication
The layout brings typography, imagery and supporting information into a deliberate reading order. Scale and contrast establish the first message, while smaller text carries the details needed to understand the offering. This is the practical role of marketing design: connecting a recognizable visual style with a specific piece of communication. The full artwork is presented without cropping so the complete composition, including its information hierarchy and surrounding space, can be considered together.
