Jan in the Dough — Logo Design
A bakery logo built as a circular seal with an elephant illustration, small decorative marks and a curved brand name.
Instagram archive · 2020
Project overview
A bakery logo built as a circular seal with an elephant illustration, small decorative marks and a curved brand name.
Visual direction
The muted pink palette gives the identity a gentle character. The central elephant provides a memorable visual feature, while the ring organizes the name around it in a compact badge.
Design in context
Cake packaging and embossed-style mockups show the emblem at different scales and material finishes, retaining the same circular structure.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.