Jaré Collection — Logo Design
A lingerie-brand identity that combines a flowing gold signature with a small Collection descriptor and a rich red presentation.
Instagram archive · 2021
Project overview
A lingerie-brand identity that combines a flowing gold signature with a small Collection descriptor and a rich red presentation.
Visual direction
The extended strokes of the name create the central visual rhythm. Fine supporting lettering adds a composed baseline beneath the expressive signature.
Design in context
Shopping-bag and fashion mockups extend the mark into a retail setting, using the same red, gold and dark tones to connect the logo with its surrounding presentation.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.