Jettie’s Island Seafood — Logo Design
A seafood identity using a rounded rectangular badge, a large Jettie’s name and curved supporting lettering.
Instagram archive · 2024
Project overview
A seafood identity using a rounded rectangular badge, a large Jettie’s name and curved supporting lettering.
Visual direction
The blue-and-white palette connects the mark with an island and marine setting. Heavy display lettering makes the business name the first point of attention, while the smaller Island Seafood text completes the badge.
Design in context
The compact outline organizes the typography into a recognizable silhouette with a clear hierarchy between name and category.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.