Kera Cleaning — Updated Identity — Logo Design
An updated cleaning-service identity that pairs a bird-like emblem with a flowing Kera signature.
Instagram archive · 2021
Project overview
An updated cleaning-service identity that pairs a bird-like emblem with a flowing Kera signature.
Visual direction
Purple and turquoise distinguish the presentation treatments. The curved symbol and script lettering share a light, sweeping movement, while a smaller service descriptor gives the mark a clear foundation.
Design in context
Phone and shirt mockups place the updated identity in digital and apparel settings. The phone image is presented as a visual mockup, without implying a documented software build.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.