Klimate Change — Penguin Concept — Logo Design
A product-brand concept that pairs illustrated penguins with a bold Klimate Change wordmark and a cool blue environment.
Instagram archive · 2021
Project overview
A product-brand concept that pairs illustrated penguins with a bold Klimate Change wordmark and a cool blue environment.
Visual direction
The angular lettering and snowy details establish the cold-climate theme. Dark outlines keep the name readable against the lighter background, while the penguins give the concept a playful character.
Design in context
Bottle, bag and equipment mockups explore the proposed identity in a product setting. This concept is distinct from the circular Klimate Change logo shown elsewhere in the portfolio.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.