KrEam Scentsations — Logo Design
A fragrance and skincare identity built around a tall modular wordmark with integrated bottle-like details.
Instagram archive · 2020, 2021
Project overview
A fragrance and skincare identity built around a tall modular wordmark with integrated bottle-like details.
Visual direction
The letterforms rise and fall in a colorful sequence, giving the name a distinctive skyline. Turquoise, purple and pink provide separation between the forms while the smaller descriptor ties the composition together.
Design in context
Product-container mockups explore the identity at label scale and connect the vertical lettering with the shape of the packaging.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.
