L+ Jiu-Jitsu Mobile AL — Logo Design
A martial-arts identity built around a circular badge, an interlocking central monogram and a clear location ring.
Instagram archive · 2021
Project overview
A martial-arts identity built around a circular badge, an interlocking central monogram and a clear location ring.
Visual direction
Navy, white and gold create a disciplined palette. The outer lettering identifies the practice and city, while the inner symbol provides a compact mark that can stand at the center of the composition.
Design in context
A reversed badge demonstrates the identity’s contrast treatment, retaining the same circular proportions and typographic structure.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.