S.P.I.N.A.C.H. — Logo Design
A lifestyle logo that joins a spinach-leaf illustration with a lightbulb shape and an expressive handwritten name.
Instagram archive · 2019, 2020
Project overview
A lifestyle logo that joins a spinach-leaf illustration with a lightbulb shape and an expressive handwritten name.
Visual direction
Green foliage introduces the brand’s plant reference, while the bulb outline gives the symbol a familiar structure. The wordmark’s loose strokes contrast with the more contained icon above.
Design in context
Apparel mockups demonstrate the mark across shirts and hooded garments, emphasizing the relationship between the compact symbol and the broad handwritten signature.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.
