Self Care Saturday — Logo Design
A wellness-event identity combining a heart-shaped emblem, expressive Self Care lettering and a clear Saturday descriptor.
Instagram archive · 2019
Project overview
A wellness-event identity combining a heart-shaped emblem, expressive Self Care lettering and a clear Saturday descriptor.
Visual direction
Pink, yellow and black create an upbeat palette. The central symbol connects the event name with care and personal attention, while the mixed type styles give the composition a friendly and conversational character.
Design in context
Shirt and tote mockups explore the logo as a wearable and portable event graphic, keeping the full name visible within the composition.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.