Smooth Foods — Logo Design
A restaurant identity that pairs a playful illustrated character with a flowing Smooth Foods wordmark.
Instagram archive · 2020
Project overview
A restaurant identity that pairs a playful illustrated character with a flowing Smooth Foods wordmark.
Visual direction
The chef-like figure provides a friendly focal point, while the green-and-white lettering introduces movement and a strong food-service character. A small Foods descriptor completes the lockup.
Design in context
Drink and sandwich mockups connect the logo with a menu-oriented setting, showing how the identity can sit beside product imagery within a cohesive presentation.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.