South Alabama — MLK Celebration — Marketing Design
A landscape-format campus display for the university’s 2024 Martin Luther King Jr. celebration.
Instagram archive · 2024
Project overview
A landscape-format campus display for the university’s 2024 Martin Luther King Jr. celebration.
Visual direction
A large illustrated portrait anchors the right side, balanced by the bold “It Starts With Me” message on the left. Bright geometric blocks connect the portrait and typography through a shared palette.
Design in context
The event title and QR-code area complete the horizontal layout, creating an announcement suited to a wide digital display.
Graphic design and visual communication
The layout brings typography, imagery and supporting information into a deliberate reading order. Scale and contrast establish the first message, while smaller text carries the details needed to understand the offering. This is the practical role of marketing design: connecting a recognizable visual style with a specific piece of communication. The full artwork is presented without cropping so the complete composition, including its information hierarchy and surrounding space, can be considered together.