South Alabama — Student Recruitment — Marketing Design
A campus recruitment flyer inviting students to contribute through assistant roles and university activities.
Project overview
A campus recruitment flyer inviting students to contribute through assistant roles and university activities.
Visual direction
The mascot portrait creates a strong visual introduction, while bright green and white text panels stand out against a deep blue field. The Help Wanted detail adds a familiar recruitment cue near the top.
Design in context
The lower section groups role information and a QR-code area, guiding the reader from the main invitation toward the next step.
Graphic design and visual communication
The layout brings typography, imagery and supporting information into a deliberate reading order. Scale and contrast establish the first message, while smaller text carries the details needed to understand the offering. This is the practical role of marketing design: connecting a recognizable visual style with a specific piece of communication. The full artwork is presented without cropping so the complete composition, including its information hierarchy and surrounding space, can be considered together.