Specktrum — Logo Design
Expressive script, a sweeping K and a spectrum of color.
Design overview
A script identity for Specktrum, with an extended letterform, a multicolor treatment and the supporting line “By the Kay Way.”
Visual approach
The oversized K becomes both a focal point and a long underline within the composition. The color version moves through a vivid spectrum, while black, white and gray treatments retain the same lettering. The small supporting line gives the flowing signature a stable baseline.
Project scope
Logo Design / Brand Identity.
