Street Runners — Logo Design
An apparel identity centered on a compact SR monogram and a small Street Runners wordmark.
Instagram archive · 2021
Project overview
An apparel identity centered on a compact SR monogram and a small Street Runners wordmark.
Visual direction
The interlocking initials create a tall geometric symbol with a clear vertical axis. A small accent above the mark adds character while the supporting name stays restrained beneath it.
Design in context
Burgundy, gold, black and white treatments demonstrate the monogram’s contrast options, including a hoodie mockup that places the symbol at apparel scale.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.