SYM Accounting and Consulting Inc. — Logo Design
A professional-services identity centered on a custom blue SYM wordmark and a clear accounting-and-consulting descriptor.
Instagram archive · 2020
Project overview
A professional-services identity centered on a custom blue SYM wordmark and a clear accounting-and-consulting descriptor.
Visual direction
Rounded joins and broad letterforms give the main name a contemporary character. The smaller supporting line uses more restrained spacing and scale, preserving a clear distinction between the company name and its services.
Design in context
A team-apparel presentation demonstrates the wordmark’s visibility on a consistent shirt color and connects the typographic identity with a people-focused business image.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.