Thick Girl Hustle — Logo Design
An apparel identity pairing a confident figure silhouette with a bright circular setting and a layered script wordmark.
Instagram archive · 2020
Project overview
An apparel identity pairing a confident figure silhouette with a bright circular setting and a layered script wordmark.
Visual direction
Purple, turquoise and pink create an expressive palette. The figure provides the vertical focus, while the curved name gives the mark a broad and energetic base.
Design in context
Shirt and tote mockups demonstrate the logo across light and dark surfaces, retaining the same character and lettering as the application color changes.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.