Tray’s Classic Cuts — Logo Design
A barbershop identity combining scissors, clippers, comb-like forms and a compact stacked name.
Instagram archive · 2021
Project overview
A barbershop identity combining scissors, clippers, comb-like forms and a compact stacked name.
Visual direction
The tools create a radial arrangement around the central type, making the service category immediately visible. Black-and-white treatments keep the detailed illustration crisp and emphasize its symmetry.
Design in context
The alternate blue presentation adds another contrast setting while retaining the same tool arrangement and central wordmark.
Logo design and visual identity
The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.