Williams Land Rescue — Logo Design
Equipment-led illustration for a land-services identity.
Design overview
An illustrated logo for Williams Land Rescue, pairing a compact track loader with a landscape setting and bold stacked lettering.
Visual approach
The loader occupies the center of a circular composition, with trees and terrain providing context behind it. Heavy lettering gives the name a strong base below the illustration. The supplied full-color and black line-art treatments show two ways of carrying the same equipment-focused identity.
Project scope
Logo Design / Graphic Design.
