P&L Seafood — Logo Design

Project overview

A seafood-market identity that uses a lively illustrated crab, a chef’s hat and large layered lettering.

Visual direction

Blue and orange create a high-contrast palette, while the character gives the business a friendly face. The P&L initials and Seafood name sit above the illustration in a strong stacked hierarchy.

Design in context

The badge-like outline holds the detailed forms together. A separate menu project shows how the identity extends into practical customer-facing information.

Logo design and visual identity

The identity is presented through its central mark, supporting typography and contrast treatments. These elements establish the visual hierarchy: the symbol creates recognition, the name identifies the brand, and the smaller descriptor supplies context. Viewing the artwork together makes it possible to assess the logo’s proportions and personality as a complete brand identity. The presentation keeps the design visible at its original aspect ratio so the details of the lettering and illustration can be appreciated.