P&L Seafood — Menu — Marketing Design

Project overview

A seafood menu that organizes steamed and fried selections in a structured, image-supported layout.

Visual direction

The main headings divide the offering into clear groups. Fine rules, aligned prices and compact item descriptions create an orderly reading experience, while food photography gives the design an appetizing visual reference.

Design in context

The P&L identity sits prominently above the menu, connecting the information system with the business’s illustrated logo.

Graphic design and visual communication

The layout brings typography, imagery and supporting information into a deliberate reading order. Scale and contrast establish the first message, while smaller text carries the details needed to understand the offering. This is the practical role of marketing design: connecting a recognizable visual style with a specific piece of communication. The full artwork is presented without cropping so the complete composition, including its information hierarchy and surrounding space, can be considered together.